Creating a website to attract local clients: What you should know

A great website design should be relevant, easy to navigate and allow for building rapport with potential customers. It should also represent the best of your products and services in a way that will make visitors want to do business with you.

A website needs to be designed with the intent of meeting a customer’s need. You should be able to locate your information about products and services quickly and accurately. Your site should look professional, modern and clean. It should also have a few eye-catching images that showcase your brand. Relevant copy is essential for any business, but it can fall short when not written properly by an expert.

The phrase “Content is King” has become a mantra of the Internet. This saying, found on t-shirts and in blogs, illustrates the importance of content for any website. The idea is that if you have good content your site will succeed, while if it doesn't there may not be much reason to visit it. 

In order to create an effective website, you need three things: relevancy (the right information), usability (easy navigation) and quality (good design). You want visitors who come to your site to find what they're looking for quickly and easily. To do this, each page needs clear headings with relevant information so people can find what they need without scrolling through endless pages full of text or graphics.

Don't overload your pages with too much information. Instead, add relevant content to each page and include images and illustrations where appropriate. If you want people to leave comments on a blog post or sign up for an email newsletter, make it easy by providing clear instructions right on the page. Make sure that links are working correctly, photos are of high quality, and the site is well structured and easy to navigate.

With a great website, you can reach potential customers who need your products or services in their area. This can help establish your company as an expert in your field, leading to more business. When you design a website, think about how it will affect your overall brand image and how you want your business to be perceived compared with larger competitors.

When creating a website, remember that it's an advertising tool as well as a form of communication between you and your clients. The point is to give potential customers the information they need so they'll trust in your company and do business with you. You should create a site that will attract customers to your business and make them want to keep coming back.

Here are some tips for developing a website that will help you reach your goals:

1) Make sure the design is appealing. 

A well-designed site should include images, graphics and text in a way that makes visitors feel like they're part of the brand. It should be relevant to your industry and incorporate the best examples of your products or services.

2) Make sure it's simple to use. 

If you have a lot of content, consider having a blog where you can post information about new products, upcoming events or ways to connect with your business on social media sites like Facebook or Instagram. If you're creating a blog, it's important to decide what you want people to do at the end of each post so that they'll be encouraged to return for more information.

3) Make sure the content is relevant and organized.

Plan out your site before you begin creating it so you know exactly how much content will fit on each page. Organize posts on your blog so they're relevant to each other.

4) Make sure the copy is well-written.

Even if you have great images and a professional designer, content matters most when it comes to websites. You may want to contact a freelance writer or website developer who can create compelling content for your site including text for search engine optimization (SEO). Make sure you have someone proofread everything before you post it so there are no mistakes and the content is clear.

5) Make sure your website has a functional contact form. 

Your potential customers should be able to reach out to you via email if they have questions or want more information about your products or services. A basic contact form will allow them to do that, and we'll cover the steps below for how you can set up your own contact form.

6) Assign a unique domain name or URL to your website. 

This is like a street address where people will find your site online. The more memorable this is, the better because it makes it easier for people to return to your site.

7) Make it mobile-friendly. 

If you're creating a website for your business, make sure it's easy to view on smartphones and tablets so you'll reach customers on the go. You can build a responsive design website that will automatically work with any screen size or resolution so it looks great no matter what device is being used.

8) Link your website to all of your social media profiles and other web properties. 

This will help viewers find you from a variety of places including search engines, blogs, news sites, or even social media where they might stumble upon your site. For example, if you're a freelance writer, include links to your blog posts for specific topics so anyone who searches for information on that topic may find your site.

9) Embrace search engine optimization (SEO). 

This is Google's way of figuring out which websites are most relevant to certain keywords and phrases. For example, if you want people to find your website when they search for "web design" or "SEO," it's important to make sure the words "web design" and "SEO" are included in your content. The search engine will recognize that this is relevant information so it will be more likely to rank your website on top of the list when someone searches for one of these terms. If you want help with SEO, contact a freelance writer or website developer who is familiar with SEO best practices.

10) Write a social media plan. 

Social media can be an effective way to market your business but you need a strategy before you get started. You should include goals, when you'll post, what hashtags/calls-to-action (CTA) you'll use, what type of content you'll post (e.g., text only or images), and how to measure the results. You can hire a social media manager if your business has the budget for this but many startups get by with using free tools that make it easier to manage a large number of accounts such as Hootsuite .

Every business needs a website nowadays. Whether you're just starting out or have been in the game for years, it's never too late to start building your online presence through an effective and well-designed site that drives traffic to your products and services.