3 Benefits of Sign Writing Your Company Vehicle
Published Tuesday, 25th January 2022As a tradesman, you are probably asking yourself - “should I sign-write my company vehicle?”. The short answer is: yes! Investing in your company vehicle is one of the most effective and convenient forms of marketing. There are plenty of options available at different price points, but whether you choose to get easily removable magnetic van signs or a full vinyl wrap, you will reap the benefits in no time. Here are three main benefits of sign-writing your van.
1. Lower Cost of Advertisement
You know that your company offers a great service but in order to get business, other people need to know that too. Many tradesmen are advertising their services via various social media channels which is a great way of procuring leads, but it can be expensive and time-consuming. However, sign writing your van is a one-off expense, which sometimes can be as low as £150, that keeps on giving. If you keep the same van for 3 years, this method of advertisement works out to roughly £1 a week! Even if you decide to go with the full vinyl wrap, and pay £3000, you really only need one or two customers who reach out to you thanks to your signage to get a full return of your investment.
2. Constant Exposure
Your working day most likely consists of driving from site to site, picking up supplies on the way. If you are driving through traffic-heavy areas like London, the name and contact details of your business may be seen by 3,000 potential customers every day! This gives you a constant exposure, and it is not unlikely to hear stories of customers reaching out to a certain business just because they have seen a sign-written van parked outside their neighbour’s house.
3. Consumer Confidence
First impressions are everything and customers are more likely to remember your company in a positive light if you pull up in a sign-written vehicle, rather than a plain white van. It creates brand recognition and adds a premium feel to your business. Potential customers are more likely to trust a company that goes the extra mile, and adding your logo and contact details onto your van will increase the legitimacy of your business. It also sets you apart from other companies that are offering a similar service to you.
Tips for Sign-Writing Your Van
Now that you have decided that sign writing your van is a great idea, make sure to pick your design visely. Your company name and contact details should be visible and you should clearly state what services your business offers. Steer away from complicated designs and instead go for bold colours, spacious lettering and wording that can be easily seen while your vehicle is on the move.
Summary
Sign writing your vehicle is a cost-effective method of advertisement that gives your company a constant exposure and creates brand recognition and customer loyalty which in turn, will give you more business. As with everything, sign writing has it’s cons (such as issues with theft and insurance) but overall, it is a method that keeps on giving.
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